Key skills
Product MarketingCollaboration ToolsGenerative AI ToolsSource to Pay TechnologySupplier Sourcing TechnologySupplier Performance Management TechnologySupplier ManagementHealth SafetyEnvironmental (HSE)Supply Chain Risk ManagementThird-Party Risk Management (TPRM)Supply Chain DynamicsPowerPointPlatform-based SaaS MarketingGoAIGenerative AISaaSLeadershipRisk ManagementFigmaCollaborationPresentation SkillsCustomer SuccessSales
About this role
Avetta is a leading provider of a SaaS platform that connects organizations with qualified suppliers and contractors. The Product Marketing Manager for Supplier Solutions will focus on compliance management and workplace safety offerings, driving go-to-market success and shaping product strategy to meet the needs of suppliers and contractors.
Responsibilities:
- Market & customer intelligence - become the expert on our supplier and contractor customer personas, their business value drivers, needs and pain points
- Messaging & positioning - develop thought leadership platforms and high-quality content to support marketing campaigns to drive customer retention and sales initiatives
- Product launch & GTM strategy - take a lead role in collaborating with Product, Sales, Customer Success, Advisory Services, and Marketing to develop winning value propositions, plan and execute effective new product introductions, product releases, and pricing updates
- Enable growth - Understand and support our sales channels and sales enablement team to develop programs, playbooks, and assets
- Performance tracking & reporting – Set goals and objectives, report on progress, and optimize strategy and tactics based on data to ensure performance to plan
Requirements:
- Bachelor's degree in Marketing or related field
- 7+ years of Product Marketing experience, and at least 2 years' experience in a market-facing role (e.g. relevant experience in target industry, working with customers and prospects, etc.)
- Proven ability to work effectively with Product, Sales, and Customer Success teams
- Experience using collaboration tools such as Teams, Figma, etc
- Experience using generative AI tools to enhance productivity and output
- Experience marketing Source to Pay, Supplier Sourcing, or Supplier Performance Management technology
- Experience targeting buyers of Supplier Management, Health, Safety and Environmental (HSE), Supply Chain Risk Management, or Third-Party Risk Management (TPRM)
- Knowledge of supply chain dynamics in Construction, Energy, Manufacturing, Oil & Gas, Utilities or other relevant sectors
- Excellent PowerPoint and writing skills
- Excellent verbal, active listening, and presentation skills
- Excellent interpersonal skills to interact with cross-functional teams, customers, and third parties
- Experience marketing platform-based SaaS solutions
- Energy, drive, an appetite to learn and collaborate, and willingness to work hard