Plan, structure and optimize paid media campaigns (Google Ads, Meta Ads, TikTok Ads and other channels).
Monitor KPIs such as CAC, CPL, CTR, CVR, ROI, ROAS, engagement and lead behavior.
Track metrics daily to enable fast decision-making.
Prepare performance reports and consolidated dashboards.
Analyze creatives, run A/B tests and organize monthly media briefings.
Analyze the user digital journey and identify friction points.
Plan and execute A/B tests and experiments.
Monitor heatmaps, browsing behavior and conversion data.
Implement continuous improvements to landing pages and the website.
Manage content, product and campaign updates on Porte's website.
Create and update landing pages for projects and campaigns.
Ensure basic technical performance, SEO and site availability.
Create, set up and monitor Social Ads campaigns with a performance focus.
Test creatives, targeting and audiences.
Identify opportunities for new channels and acquisition strategies.
Support the digital influencer strategy.
Prepare briefs for UX, design and technology requests.
Monitor deliverables with agencies, validating pages, features and deadlines.
Gather needs and requirements from internal areas (Sales, Marketing, Post-Construction, Engineering, among others).
Organize and prioritize requests in briefs and functional flows.
Oversee development with the agency and IT.
Validate features, perform basic tests and monitor app engagement and performance.

Bachelor's degree in Marketing, Advertising, Business Administration, Communication or related fields.
Proven experience in Digital Marketing and Performance.
Proficiency in digital media platforms: Google Ads, Meta Ads, TikTok Ads, programmatic media and retargeting.
Experience with campaign data analysis and metrics.
Knowledge of SEO (technical and on-page) and CRO.
Experience with Google Analytics 4.
Familiarity with CRO tools (Hotjar, Clarity, Firebase, A/B testing).
Experience with tracking, UTM parameters and CRM integrations.
Ability to read and interpret data to support decision-making.
Experience with CMS (WordPress, Webflow or proprietary systems).

Performance and Growth Analyst – Senior

Key skills