Campaign Manager

Role Overview

• Develop and execute integrated campaigns aligned to key personas, target accounts, and revenue goals
• Translate business and product messaging into cohesive, high-impact campaign programs
• Orchestrate programs across channels, including paid media, email, web, content, webinars, events, and sales alignment
• Own and manage SEO/AEO strategy including evaluating performance, identifying optimization opportunities, and assessing ROI on SEO/AEO investments
• Use tools such as SEMrush to analyze search performance and guide optimization efforts
• Leverage AI and automation to improve targeting, personalization, content optimization, and overall campaign efficiency
• Support Account-Based Marketing (ABM) initiatives in partnership with Sales and Marketing colleagues
• Partner closely with Technical Marketing, Digital, Product, and Sales to ensure consistent messaging, execution, and lead follow-up
• Collaborate cross-functionally with other marketing team members to ensure programs are fully integrated and mutually reinforcing
• Manage campaign timelines, deliverables, and cross-functional coordination
• Define, track, and report on KPIs, including engagement, conversion, pipeline contribution, and search performance
• Analyze results to determine what’s working, what’s not, and how to optimize channel mix, spend, and execution
• Demonstrate a strong understanding of how various aspects of the role (campaigns, digital, SEO, ABM, sales alignment) work together to drive results
• Present programs, insights, and performance confidently to executive leadership
• Support occasional event and company-wide initiatives, including light travel (approximately 10–20%)

Requirements

• 5+ years of experience in B2B marketing, integrated campaigns, or demand generation
• Familiarity with ABM strategies and platforms
• Hands-on experience with marketing automation and CRM tools
• Proven success executing multi-channel programs with measurable business impact
• Strong understanding of SEO/AEO fundamentals and performance measurement
• Experience using AI-powered tools to enhance marketing effectiveness
• Familiarity with SEMrush; experience analyzing and optimizing organic and search performance
• Working knowledge of Salesforce, Pardot, and ZoomInfo (or similar platforms)
• Experience supporting or executing ABM strategies
• Strong understanding of the B2B buyer journey and funnel metrics
• Highly analytical, organized, and collaborative
• Executive-level communication skills and comfort working with senior stakeholders
• Experience in SaaS, cybersecurity, or enterprise technology preferred.

Tech Stack

• Cyber Security

Benefits

• Best-in-class Benefits
• Expert guidance and always-on tools personalized to meet needs