Marketing Coordinator – Demand Generation

Role Overview

• You will be part of the Marketing — Demand Generation team. Your work will be focused on the Feedz product, an HR management system within the Totvs portfolio.
• The challenge is to lead and execute the new online acquisition plan, aligning strategies with Sales and other areas to ensure sustainable product growth.
• Map and plan the customer acquisition process for Feedz, defining target audiences, ICP, and packaging.
• Lead the execution of the online demand generation plan, monitoring the marketing funnel and targets.
• Orchestrate content production, directing copy, landing pages, and media materials with internal teams.
• Monitor and analyze performance data using tools like Power BI or Looker to optimize results.
• Report results in a structured way in leadership forums, ensuring alignment and transparency.

Requirements

• Generalist and strategic mindset to define offers, target audiences, and orchestrate content production.
• Functional knowledge of digital channels, with the ability to collaborate with teams specialized in paid media and SEO.
• Solid experience in demand generation and inbound marketing in the online environment.
• Advanced data analysis skills, proficient with tools such as Power BI.
• Clear and proactive communication, essential for remote work and cross-team collaboration.
• The following will be considered a plus:
• Previous experience in B2B SaaS companies.
• Knowledge of the HR sector (HR Techs).
• Familiarity with Inside Sales methodologies.
• Experience in strategic digital marketing planning.
• Knowledge of marketing automation tools.

Benefits

• Holistic Well-being: We promote the holistic well-being of every employee through initiatives and benefits that provide self-care resources across five pillars: Emotional, Financial, Physical, Occupational, and Social.
• Plurality: Diversity is part of who we are. Recognized among the Best Companies to Work for in Brazil, we actively promote inclusion and belonging. Our expertise is human and living; through it we welcome and empower people both inside and outside the company.