Lead the data, attribution, and email campaign operations infrastructure
Directly manage a global email operations team responsible for HubSpot campaign execution
Own the broader data and attribution layer connecting marketing touchpoints to pipeline and revenue
Translate marketing intent into operational infrastructure that is clean, consistent, and trusted by the business
Partner with demand generation, revenue operations, and enterprise systems leadership

8+ years of experience in marketing operations, revenue operations, or marketing data management in a B2B environment
3+ years in a people leadership role, including experience managing geographically distributed teams
Deep hands-on proficiency with HubSpot (campaigns, workflows, lists, forms, reporting) and Salesforce (campaigns, lead/opportunity data, CRM reporting)
Demonstrated experience owning UTM taxonomy and campaign naming governance at scale
Strong command of marketing attribution — understanding of first-touch, last-touch, and multi-touch models, and the data infrastructure required to support them
Experience managing or closely partnering on email operations at scale (volume, global, multi-segment)
Ability to work cross-functionally across marketing, sales, IT/Enterprise systems, and analytics
Strong communicator with the ability to present data and operational strategy to senior marketing leadership.

Director, Marketing Data Operations

Key skills