Own marketing's contribution to Enterprise pipeline
Lead account-based marketing strategy and execution
Partner with sales leadership to align on target account lists
Oversee LinkedIn and paid media programs targeting mid-market and Enterprise buyers
Drive inbound acquisition strategy for BHN Tango
Optimize the full inbound funnel from first touch through qualified lead handoff
Set strategic direction for web as a demand generation channel
Manage relationships with SEO and AEO agencies
Set performance standards across paid channels
Own online reputation strategy

12+ years of B2B demand generation experience
3+ years in a senior leadership role managing multiple teams
Demonstrated success driving results across both Enterprise/mid-market and SMB/Direct motions
Strong command of paid media strategy
Experience with ABM platforms and intent data tools
Deep familiarity with web as a demand gen channel
Proficiency with HubSpot and Salesforce
Analytically rigorous with ability to connect campaign activity to revenue outcomes
Exceptional communicator

Senior Director, Demand Generation

Key skills