Understand and manage the communication journey of users of our platforms;
Implement improvements to existing communication flows, relationship journeys, and area processes;
Manage the calendar of ad-hoc communications;
Monitor and report on the performance of executed actions;
Identify new communication opportunities by analyzing user behavior patterns;
Manage channels (email marketing, push, web push, WhatsApp, in-app/in-browser communications, among others);
Understand the conversion funnel and user pain points to accurately craft communications that facilitate navigation from acquisition to conversion;
Create automated, personalized, and scalable communications;
Actively participate in defining campaign communication strategies;
Serve as the CRM focal point to learn, optimize, and disseminate knowledge about using the Braze platform across all OLX verticals;
Have a strong understanding of how we deliver value to our users and how OLX can continuously improve this.

Previous experience in CRM marketing;
Experience with tools for creating, executing, and managing marketing campaigns, such as Salesforce Marketing Cloud, Braze (strong plus), among others;
Ability to plan and manage CRM campaigns in an organized manner;
Experience analyzing KPIs in the digital market;
Experience preparing reports for executives with concise summarization and business acumen;
Knowledge of Microsoft Office (intermediate Excel);
Experience managing stakeholder relationships to identify opportunities to improve metrics, request creative assets, and coordinate other content for communications;
Desired: knowledge of HTML and queries;
Analytical profile and problem-solving skills;
Degree in Business Administration, Business, Marketing, Engineering, Technology, or related fields.

Senior CRM Analyst

Key skills