Understand and manage the communication journey of users of our platforms;
Implement improvements to existing communication flows, relationship journeys, and area processes;
Manage the calendar of ad-hoc communications;
Monitor and report on the performance of executed actions;
Identify new communication opportunities by analyzing user behavior patterns;
Manage channels (email marketing, push, web push, WhatsApp, in-app/in-browser communications, among others);
Understand the conversion funnel and user pain points to accurately craft communications that facilitate navigation from acquisition to conversion;
Create automated, personalized, and scalable communications;
Actively participate in defining campaign communication strategies;
Serve as the CRM focal point to learn, optimize, and disseminate knowledge about using the Braze platform across all OLX verticals;
Have a strong understanding of how we deliver value to our users and how OLX can continuously improve this.
Requirements
Previous experience in CRM marketing;
Experience with tools for creating, executing, and managing marketing campaigns, such as Salesforce Marketing Cloud, Braze (strong plus), among others;
Ability to plan and manage CRM campaigns in an organized manner;
Experience analyzing KPIs in the digital market;
Experience preparing reports for executives with concise summarization and business acumen;
Knowledge of Microsoft Office (intermediate Excel);
Experience managing stakeholder relationships to identify opportunities to improve metrics, request creative assets, and coordinate other content for communications;
Desired: knowledge of HTML and queries;
Analytical profile and problem-solving skills;
Degree in Business Administration, Business, Marketing, Engineering, Technology, or related fields.
Tech Stack
Cloud
Benefits
Competitive salary
Health insurance
Dental plan
Private pension plan
Flexible benefits tailored to your needs
Meal allowance
Financial counseling
Employee perks club
Home office allowance
Mobility/transportation allowance
Childcare allowance
Life insurance
Extended leave
Incentives for sports, quality of life, and well-being