Translate company priorities into clear marketing plans, campaigns, and initiatives
Identify opportunities to improve client and prospect communications, and bring forward actionable recommendations
Operate as a hands-on individual contributor, executing across multiple marketing channels
Partner closely with Client Success to drive client engagement, adoption, and retention
Support communications tied to product launches, portal updates, and service enhancements
Partner with Business Development to support pipeline generation through content, campaigns, and sales enablement materials
Own end-to-end marketing execution for industry conferences and field events
Develop pre
and post-event campaigns to maximize engagement and ROI
Manage logistics such as swag, materials, and vendor coordination
Maintain consistent brand voice, messaging, and positioning across all client-facing and internal materials
Translate complex product and service offerings into clear, compelling narratives for different audiences
Support internal communications and company-wide messaging as needed
Build and manage marketing workflows, calendars, and campaign tracking
Own marketing tools, automation, and CRM integrations
Leverage AI and systems to scale output and improve efficiency

Bachelor's degree in Marketing, Communications, or related field (or equivalent practical experience)
8+ years of experience in B2B marketing, ideally in a SaaS or professional services environment
Experience operating as a primary or sole marketing owner, or within a lean team in a scaling organization
Demonstrated ability to independently identify priorities, build plans, and execute without heavy direction
Experience partnering closely with cross-functional teams to drive growth outcomes
Proven track record of executing campaigns and initiatives tied to client engagement, pipeline generation, or revenue impact
Experience supporting conferences, events, or field marketing initiatives end-to-end
Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce)
Strong written communication skills, particularly in drafting client-facing or external messaging
Ability to operate with autonomy and build structure in ambiguous environments

Comprehensive Health Benefits (Medical, Dental, and Vision), including HSA with employer contributions, FSA, and Dependent Care FSA
Company-Paid Life Insurance and Short-Term Disability
401(k) Plan with Company Match
Paid Time Off (Vacation, Sick Leave, and Select Holidays)
Parental Leave

Director of Marketing

Key skills