Build and execute Decibel’s GTM strategy across APAC, prioritizing distribution channels that drive measurable trading volume.
Own performance metrics for user acquisition, active trading users, and regional volume growth.
Serve as the primary liaison with a regional KOL agency.
Evaluate, onboard, and manage KOLs across multiple markets.
Lead campaign planning, execution, and optimization; ensure alignment with Decibel’s brand and target user segments.
Design, launch, and scale Decibel’s APAC affiliate program.
Partner with head of decibel foundation to build and implement incentive structures that attract high-quality traders, not just traffic.
Manage dashboards, tracking, payouts, fraud monitoring, and optimizations.
Identify, target, and onboard high-volume traders and prop groups.
Manage the VIP program, including tier structures, rebates, incentives, and personalized support.
Develop relationships with trading communities, market makers, regional prop desks, and local crypto institutions.
Evaluate and pursue growth partnerships (media, communities, trading tools, aggregators) that amplify reach.
Serve as the APAC voice for user needs; collect insights from traders and partners.
Work closely with Product, Marketing, and Operations to refine features, campaigns, and market strategies.

5+ years experience in crypto growth, BD, GTM, or trading-focused partnerships in APAC.
Deep APAC ecosystem knowledge — KOLs, communities, local platforms, and trading cultures across KR/CN/SEA.
Proven track record running affiliate/referral programs or influencer/channel-driven growth loops.
Experience working directly with whales, prop firms, or VIP traders; ability to build trust and close high-impact relationships.
Strong understanding of perps, derivatives, CEX/DEX trading, and incentive mechanics.
Analytical mindset with comfort around KPIs, volume analysis, trader segmentation, and incentive modeling.
Ability to operate autonomously in a fast-paced, zero-to-one environment.
Strong communication and negotiation skills across diverse cultural contexts.
Crypto-native: understands market structure, incentives, narratives, and trader psychology.

APAC GTM Lead

Key skills