Build and Run the Demand Engine
Create messaging calibrated to CFOs, Controllers, and CAOs who think in terms of ASC 410, IAS 37, audit cycles, and reserve accuracy
Monitor and act on trigger events and buying indicators to prioritize accounts and engage high-fit prospects
Stand up the ENFOS web presence, content program, SEO/AEO/GEO from the ground up
Own funnel conversion rates, pipeline velocity, and customer acquisition cost; all of which are tracked and reported to leadership
Operate in genuine alignment with the sales team where win rates and pipeline velocity are shared success metrics
Define and drive the Environmental Obligation Management category narrative externally: at conferences, in auditor conversations, and across the finance and accounting communities
Work with in-house Accounting Solutions Manager to produce thought leadership
Develop ROI frameworks and case studies that quantify customer impact: cost avoidance, audit efficiency, and reserve accuracy
Bring new products to market by translating technical capabilities into the financial and operational language used by CFOs and Controllers
Design and implement the attribution model, connecting spend, campaigns, and content to pipeline and closed revenue
Manage marketing budget with full ROI accountability; every spend decision is connected to pipeline and reported transparently to leadership

7+ years of B2B marketing experience with at least 5 years in enterprise SaaS
Demonstrated experience building a marketing function or demand generation program from the ground up
Proven track record driving pipeline and revenue contribution in long, complex enterprise sales cycles
Comfort operating in high ambiguity with minimal infrastructure where you define the process, you build the tools, and you hold yourself accountable to outcomes
Fluency with AI tools as a force multiplier, not a novelty
Experience defining and executing ABM programs
Experience defining or shaping a category, or establishing differentiated positioning in a nascent market (preferred)
Experience in bootstrapped or capital-efficient environments where resourcefulness and ownership are prerequisites (preferred)
Hands-on experience with HubSpot and adjacent GTM tooling (ABM platforms, intent data, prospecting data enrichment, etc.) (preferred)
Background in regulated industries like financial services, energy, or industrial manufacturing where audit readiness and compliance drive purchasing decisions (preferred)
Familiarity with technical accounting concepts: ASC 410, IAS 37, financial reserves, audit processes, or GAAP/IFRS reporting frameworks (preferred)

Senior Director of Marketing

Key skills