Account Based Marketing Manager

Role Overview

• Design and manage 1:1, 1:few, and 1:many ABM programs, delivering personalized, relevant experiences through integrated email, paid media, direct mail, and content.
• Collaborate with sector marketing, sales, and customer success to prioritize target accounts, define buying groups, and tailor messaging for business and government learners.
• Use Demandbase to orchestrate and measure multi-channel account journeys, complementing campaigns in Marketo and Outreach.
• Partner with content and creative teams to develop resonant assets aligned to buyer journeys and informed by predictive scoring and intent data.
• Manage budgets and timelines while continuously experimenting with ABM tactics and tools.
• Lead and analyze research projects to surface insights, inform strategies, and refine targeting and segmentation.
• Work hand-in-hand with sales, customer success, SDRs, and marketing operations to ensure marketing activity supports objectives such as competitive conquesting, pipeline generation, and revenue outcomes.
• Use Salesforce, Marketo, and Outreach for campaign alignment, tracking, and seamless lead/account handoffs.
• Collaborate with marketing operations to design dashboards in Tableau and/or Demandbase for ABM performance, predictive trends, and account engagement insights.
• Use Asana to create scalable project organization and visibility systems.
• Continuously refine targeting strategies for business alignment.
• Define and track KPIs for engagement, pipeline influence, and revenue contribution from ABM programs.
• Collaborate with Revenue Ops on KPIs connecting ABM influence to pipeline velocity, opportunity conversion, and customer expansion.
• Use data insights to enhance segmentation, messaging, and tactics — driving continuous improvement.
• Share best practices and learnings to elevate ABM strategy across the organization.

Requirements

• 5–7 years of B2B marketing experience, with 2+ years managing ABM programs in a SaaS or software environment (edtech experience strongly preferred)
• Proven ability to build and execute ABM programs that drive measurable pipeline and customer expansion
• Hands-on expertise with Demandbase, Marketo, Salesforce, Outreach, and Tableau
• Analytical mindset with strong data interpretation and communication abilities
• Excellent communication and collaboration skills, ability to build trust across teams
• Curiosity, creativity, and a test-and-learn approach
• Bachelor’s degree in Marketing, Business, or related field, or equivalent experience

Tech Stack

• Tableau

Benefits

• Competitive compensation, plus all full-time employees participate in our ownership program
• because everyone should have a stake in our success.
• Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.
• Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.
• Comprehensive wellness programs and mental health support
• Annual learning and development stipends to support your growth
• The technology and tools you need to do your best work
• Motivosity employee recognition program
• A culture rooted in inclusivity, support, and meaningful connection