Manage day-to-day social media activities
Ensure consistent tone of voice, visual identity, and messaging across all channels
Monitor trends and proactively suggest relevant content opportunities
Support our agencies with the creation of engaging content
Collaborate with internal teams and external partners (photographers, videographers, agencies)
Optimize content based on performance insights and platform guidelines
Identify, vet, and manage relationships with influencers aligned with the brand
Together with our agency, coordinate influencer campaigns from briefing to execution and reporting
Track performance (reach, engagement, conversions) and ensure results are met
Attend brand events, launches, and activations
Capture real-time content (stories, reels, live updates) during events
Coordinate with event teams to ensure strong digital visibility
Support Translate offline campaigns, retail activations, and events into digital-first content
Ensure seamless integration between physical experiences and online storytelling
Monitor social media KPIs (engagement, growth, reach, conversions)
Prepare regular reports with insights and actionable recommendations
Stay up to date with platform updates and industry benchmarks

Social Media, PR Executive

About this role