Develop and lead the 3-year U.S. oncology brand strategy to drive market adoption and commercial effectiveness.
Focus on tying market and clinical insights together with business direction.
Daily execution includes driving new leads, accelerating demand, enabling sales effectiveness, and ensuring strong customer experience.
Work closely with product team, executive team, sales, training, market access, medical affairs, compliance, and other teams for development and execution of strategies.
Monitor market and clinical trends, competitive activities, and customer insights to continually adjust marketing tactics and ensure alignment with business goals.

Bachelor’s degree in Science, Social Sciences, Marketing, Business, or related field; MBA preferred.
8+ years of pharmaceutical and or molecular imaging marketing experience, including product launch and lifecycle management.
Oncology therapeutic area experience is required, and prior oncology disease experience is strongly preferred to effectively translate clinical insights into strategic marketing.
Strong understanding of pharmaceutical markets, including regulatory and market access environments.
Proven track record of cross-functional team leadership and stakeholder engagement.
Experience with Lean methodologies is a plus, particularly in driving process efficiency and continuous improvement.

Franchise Marketing Leader – Oncology

Key skills