Identify, evaluate, and open new international markets aligned to brand strategy and growth priorities.
Develop and execute go-to-market plans for each region, including channel mix, pricing and distribution strategy.
Lead market entry discussions with regional distributors, agents, and franchise partners.
Own regional sales forecasts, budgets, and growth plans.
Partner with supply chain & product team to align: Range depth, Inventory planning, Order lead times, Track performance vs targets and implement corrective actions where required.
Ensure consistent brand presentation across: Wholesale, Distributor showrooms, Trade marketing.
Work closely with marketing teams to deliver regional activations, launches, and brand moments.
Protect brand integrity across price, channel, and territory management.
Act as the commercial link between: Product, Marketing, Operations, Finance.
Provide market insights to inform product direction, pricing architecture, and range planning.

Proven experience in international business development, wholesale, or global sales within: · Sportswear · Sport · Lifestyle / Fashion
Strong track record of: · Opening new markets · Managing distributors and agents · Scaling international wholesale revenue
Experience working across multiple regions (EMEA, APAC, Americas preferred)
Strong relationship builder across cultures and markets.

International Strategic Account Manager

Key skills