Marketing Specialist – B2B SaaS

Role Overview

• Execute campaigns across LinkedIn and email
• Collaborate with external agencies on paid campaigns (Google, etc.)
• Manage website updates, forms, and inbound flows
• Work hands-on in CRM (Upsales) with segmentation, automation, and lead handling
• Create and publish content across channels (LinkedIn, WordPress, email), including SEO optimization
• Set up and manage webinars end-to-end (invites, live coordination, follow-ups)
• Support live events and campaign execution (invites, landing pages, follow-ups)
• Track MQLs, campaign performance, and pipeline contribution
• Collaborate closely with Partnerships, Sales and the CMO to ensure quality and consistency
• Collaborate with external design agencies on creative assets and content

Requirements

• 2–5 years of experience in B2B marketing (SaaS is a plus)
• Relevant university degree
• Experience working hands-on with campaigns, content and marketing tools/CRM
• Good understanding of lead generation and funnel metrics (MQL, conversion, pipeline)
• Fluent in English and Swedish or Norwegian
• Motivated to continuously improve how marketing is executed and scaled

Tech Stack

• WordPress

Benefits

• Individual high ownership in a small, fast-moving SaaS company
• Direct impact on pipeline and growth
• Exposure to Nordic and European expansion and scaling
• Contribute to a product that drives fair and transparent pay practices
• Competitive compensation and benefits
• Backing from Monterro, the leading Nordic B2B software growth investor
• Opportunity for equity participation aligned with company growth
• Occupational pension (ITP) and collective agreement
• Team activities including yearly kick-off and regular social events