Digital Marketing Specialist

Role Overview

• Own and manage social media execution across corporate and loan officer channels
• Lead social posting tool usage, support, and optimization to drive engagement
• Identify and implement opportunities to improve reach, engagement, and consistency across channels
• Execute updates to website content, landing pages, and blog posts within WordPress
• Support campaign launches by building and updating landing pages
• Ensure website content is accurate, compliant, and aligned with current marketing initiatives
• Partner with internal stakeholders and external vendors on larger website updates or enhancements
• Apply basic SEO best practices, including metadata, page structure, and internal linking
• Monitor website performance and flag opportunities for improvement
• Serve as a key partner to loan officers for digital marketing support and success
• Provide guidance on social media best practices, content usage, and personal branding
• Identify common field challenges and develop scalable solutions to improve adoption and effectiveness
• Partner with marketing leadership to execute campaigns across channels
• Build and support digital assets including landing pages, social content, and email components
• Ensure alignment across social, email, and web as part of campaign execution
• Contribute ideas for campaign improvements based on performance data and field feedback
• Track and analyze performance across digital channels and website activity
• Provide recommendations to improve engagement and overall effectiveness
• Identify trends and opportunities to enhance marketing impact

Requirements

• 2–5 years of experience in digital marketing, social media, or campaign execution
• Hands-on experience with WordPress or a similar CMS
• Understanding of basic SEO principles and website optimization
• Experience working in a sales-driven or field-supported environment
• Strong organizational and prioritization skills
• Ability to operate independently and manage multiple workstreams
• Analytical mindset with the ability to translate data into actionable insights
• Mortgage or financial services experience strongly preferred

Tech Stack

• WordPress

Benefits

• Fully Remote