Key skills
AIPhoenix
About this role
Role Overview
- Develop and own a comprehensive content calendar and strategy for U-Box that aligns with overall digital marketing goals
- Produce a high volume of high-quality, original content for the U-Box website, including blog posts, landing pages, guides, and product descriptions, to drive organic traffic
- Ensure all content is optimized for both traditional search engines (Google, Bing) and emerging AI-powered search platforms (e.g., ChatGPT, Perplexity, Google AI Overviews)
- Continuously audit and refresh existing website content to improve relevance, accuracy, and search performance
- Collaborate with the Digital Marketing Analyst to align content output with data-driven insights, keyword strategy, and conversion goals
- Develop and execute on-page and off-page SEO strategies to improve organic search rankings across traditional and AI search surfaces
- Conduct keyword research and topic clustering to identify high-value content opportunities in the moving and storage industry
- Monitor organic search performance and use insights to continuously improve content strategy and execution
- Stay current on AI search trends, algorithm updates, and best practices to keep U-Box content competitive in a rapidly evolving search landscape
- Collaborate with the Digital Marketing Analyst to ensure SEO tracking and measurement is implemented correctly for all content initiatives
- Identify, prospect, and cultivate relationships with authoritative third-party websites, blogs, and publications relevant to our industry (moving, storage, home goods, real estate, etc.)
- Negotiate and manage content contribution and link-building partnerships that strengthen U-Box domain authority and brand visibility
- Develop co-branded or guest content for distribution through partner channels
- Track and report on the performance of third-party content placements and partnership ROI
- Identify and pursue retail and business partnership opportunities where U-Box product lines can be displayed or promoted at partner locations
- Serve as a primary point of contact for marketing partnership outreach, coordination, and ongoing relationship management
- Collaborate with internal teams to develop partnership marketing materials, co-branded assets, and promotional strategies
- Track and evaluate the effectiveness of retail and business partnership programs
- Work closely with the Digital Marketing Analyst to ensure content and data strategies are integrated and mutually reinforcing
- Liaise with U-Haul business units to ensure brand consistency and a cohesive customer experience across all content touchpoints
- Communicate content performance, partnership updates, and strategic recommendations to the U-Box Program Manager and broader stakeholders
Requirements
- Bachelor's degree (or equivalent work experience) in marketing, communications, journalism, English, or a related field
- Minimum 2–3 years of experience in content marketing, content strategy, or a similar role
- Demonstrated experience with SEO tools (e.g., SEMrush, Ahrefs, Moz, Google Search Console)
- Experience with content management systems (CMS) and basic HTML knowledge preferred
- Experience in partnership development, media relations, or business development a strong plus
- Familiarity with AI search tools and how they surface and prioritize content preferred
- Portfolio of written content work required
Benefits
- Medical insurance
- Prescription drug plans
- Dental & Vision plan with hearing care discounts
- Onsite medical clinic for team members and eligible family members
- New indoor fitness gym (Midtown Phoenix campus)
- Get Fit Gym Reimbursement Program
- Registered Dietitian Program
- WeightWatchers®
- CVS Virtual Care
- U‑Haul Kids Program
- 24‑Hour Nurse Line
- Wellness Program (Healthier You initiatives & challenges)
- Mindset App Reimbursement
- Pet Insurance & Wellness plans
- Career stability
- Opportunities for advancement
- Valuable on‑the‑job training
- Tuition Reimbursement Program
- Free online courses for personal and professional development at U‑Haul University®
- 401(k) Savings Plan
- Employee Stock Ownership Plan (ESOP)
- Company‑paid life insurance
- Voluntary life insurance options
- Short-Term and Long‑Term Disability
- Critical Illness, Accident & Hospital Indemnity plans
- Business & business travel insurance
- MetLaw Legal Program
- MetLife Auto & Home Insurance
- LifeLock Identity Theft Protection
- Dave Ramsey’s SmartDollar® Financial Wellness Program
- U‑Haul Federal Credit Union
- Paid holidays, vacation, and sick time
- You Matter Employee Assistance Program (EAP)
- Discounts on cell phone plans, hotels, computers, vehicles & more
- Community involvement & volunteer opportunities
- U‑Haul Mothers Program (Paid maternity leave)