Own and manage Boba.com and Beco DTC channels end-to-end, including listings, UX, promotions and the overall shopping experience.
Develop and optimise the global CRM strategy, including email marketing, automated lifecycle flows, subscriber segmentation and campaign planning.
Build, test and deploy Klaviyo flows, including welcome, post-purchase, win-back and seasonal campaigns.
End-to-end ownership of email campaign performance: creative brief, setup, activation, optimisation and evaluation.
Run A/B testing and detailed analysis to improve CTR, conversion rate, AOV and customer lifetime value.
Track and report weekly KPIs, including sessions, CVR, AOV and revenue.
Partner with the Creative Director and Social Media Manager to ensure campaigns are aligned to the content calendar and key sales periods.
Work closely with the Brand and Creative team to produce best-in-class content for email and DTC touchpoints.
Research tools and strategies across the e-commerce and CRM ecosystem to increase sales and improve marketing efficiency.
Collaborate with external agencies to ensure alignment with DTC goals and the overall brand strategy.

3+ years of experience in e-commerce and/or CRM at brand or agency level
Hands-on experience with Shopify and Klaviyo
Highly analytical and commercially minded, with a passion for turning data into actionable decisions
Strong understanding of conversion optimisation, tracking and analytics tools
Knowledge of GDPR and email marketing best practices
Strong attention to detail and excellent communication skills
Ability to manage multiple projects simultaneously in a fast-paced environment
A self-starter who can identify opportunities and act on them without a lot of oversight

E-commerce Manager

Key skills