Insight Generation: Identifying, validating, and communicating actionable insights from our vast digital estate to drive traffic and conversion to profitable sales.
Reporting & Analysis: Maintaining and generating key monthly analytics reports across all digital marketing KPIs.
Data Expertise: Working hands-on with SQL summarise and make data accessible to senior management.
Recommendation Development: Liaising with internal and external teams to develop data-driven recommendations that inform our digital marketing strategy.
Requirements
Experience: 12+ months of commercial experience with Google Analytics and Google Ads .
Technical Skills: Basic, hands-on of SQL, experience with Business Intelligence tools (Qlik, Tableau, Power BI, or Google Data Studio)
Analytical Mindset: Proven ability to problem-solve, work closely with technical teams (SEO, PPC, CRO), and translate complex data into clear, simple presentations and actionable dashboards.
Communication: Confident in presenting insights and coaching less-technical teams on data interpretation.
Digital Understanding: Knowledge of core digital marketing channels (SEO, PPC) and experience with CRO tools (Fullstory or Hotjar) is a plus.