Maximize pipeline, conversion and revenue through structured use of CRM data, processes and sales automation
Sales CRM ownership: define and maintain CRM structure (Deals, Pipelines, Stages)
Ensure data quality and consistent CRM usage across the sales organization
Establish governance for CRM processes and standards
Pipeline management: provide transparency across all deals and forecasts
Analyze conversion rates along the pipeline
Identify bottlenecks and derive actionable measures
Sales enablement: build CRM-based workflows for the sales team
Automate follow-ups, lead routing and task management
Support the sales team in efficient CRM usage
Lead management: define lead scoring and handover processes (MQL → SQL)
Ensure fast response times and correct lead assignment
Track lead performance
Reporting & forecasting: build dashboards for KPI tracking (pipeline, win rate, deal size, sales cycle)
Conduct regular forecast analyses
Provide recommendations for Sales Leadership

CRM Manager, HubSpot

Key skills