Promotional Calendar Management: Develop and implement the annual trade plan focused on wholesalers and OL, adapting national campaigns to each partner's regional reality.
Budget Management: Administer the channel budget, negotiating visibility counterbalances (promotional leaflets/tabloids, online activations, activations at trade shows).
Data Analysis (Sell-in / Sell-out): Monitor channel performance indicators to measure the effectiveness of plans; monitor inventories to avoid stockouts and overstocks, using tools such as IQVIA or partners’ BI portals.
Associative Network Strategy: Create incentive and loyalty programs for affiliated networks to increase mindshare among pharmacy clerks and pharmacy owners.
Oversee the calendar of industry trade shows and events, as well as the proposals that will be negotiated.
Training and Engagement: Develop training materials for wholesalers’ sales forces, ensuring distributor salespeople can communicate the value of the brand.
Execution at Indirect Points of Sale: Define the Execution Guide (planogram and MPV) for pharmacies served indirectly, monitoring effectiveness through audits and route checks.

Proven experience in Trade Marketing within the indirect pharma channel
Experience with pharmaceutical distributors, affiliated networks, and incentive programs for independent retail
Experience managing promotional campaigns and industry trade shows
Advanced Excel / data analysis skills
Experience with IQVIA or market data
Analytical and results-oriented profile
Strong stakeholder management and relationship-building skills
Availability to travel and attend industry trade shows and events

Medical and dental insurance
Medication allowance
Health allowance for family members
Free psychotherapy sessions
Telemedicine and second medical opinion
Free flu vaccination
Health and wellness programs
Meal voucher or local restaurant benefit (depending on work model)
Food allowance
Christmas food allowance
Gym and fitness studio memberships
Home office allowance (for hybrid and remote work models)
Pet health plan
Birthday day off
Up to 40% discount on our products
Employee membership program (agreements and partnerships: multibrand stores, TotalPass gyms, courses and more)
Travel and accommodation program
Childcare assistance
Child nutrition credit
Nanny allowance
School supplies allowance
Legal, psychological and social counseling
Support for non-traditional parents
Extended parental leave (180 days for mothers and 120 days for fathers)
Transportation voucher and parking (hybrid and on-site models)
Life insurance
Support in the event of parental death
Private pension plan
Payroll-deductible loans

Trade Marketing Specialist I – Indirect Pharma Channel

Key skills