Own day-to-day retention execution in Klaviyo for a premium DTC accessories brand
Draft email copy and assemble email designs in Klaviyo based on internal briefs
Build and schedule weekly campaigns aligned to the promotional calendar
Set up segmentation, exclusions, and send logic including recent purchasers, VIP, and lapsed windows
QA every send including links, personalization, dynamic blocks, mobile rendering, UTMs, and deliverability checks
Audit, build, and continuously optimize core flows including welcome series, browse abandon, cart and checkout abandon, post-purchase education and cross-sell, review request, winback, VIP, and back-in-stock or price drop flows where applicable
Maintain clear flow architecture and naming conventions
Run A/B tests on timing, subject lines, content blocks, and offer logic
Ensure flows reflect promotional guardrails and stay consistent with brand tone
Monitor deliverability and list health including bounce rates, spam complaints, and open and click trends
Maintain list hygiene, suppression, and sunsetting programs
Deliver a weekly one-page report covering campaign results, flow results, key learnings, and next actions
Provide a monthly retention review covering flow contribution, segment performance, and a testing roadmap

3 to 5+ years of email and lifecycle marketing experience in ecommerce or DTC
Strong Klaviyo mastery including flows, segmentation, dynamic content, reporting, and template builds
Ability to draft clean, on-brand email copy and build polished email layouts directly in Klaviyo
High QA discipline and operational rigor: you catch errors before they send, not after
Comfortable interpreting performance data and proposing clear next actions
Clear, reliable communicator who can execute within a fast weekly cadence
Sensitivity to premium and luxury-adjacent brand tone and aesthetics

You will be paid in USD (bi-monthly: every 15th and 30th)
Paid Time Off in accordance with company policy
Observance of Holidays per company guidelines
100% remote setup so you can work wherever you're most productive
Direct ownership over email and retention execution for a design-led DTC brand
Clear briefs, defined feedback loops, and a founder who is actively involved in brand direction

Email Marketing Specialist, Klaviyo

Key skills