Key skills
AIAnalytics
About this role
Role Overview
- Own messaging for performance marketing
- Develop clear, differentiated messaging frameworks for paid campaigns
- Translate complex global employment products into simple, compelling hooks
- Continuously refine positioning based on performance data and audience insight
- Concept high-impact campaign ideas for paid channels (social, search, display, video)
- Create scalable creative concepts — not one-off ads
- Build testing roadmaps grounded in strong hypotheses, not guesswork
- Ensure performance creative strengthens Remote’s brand, not dilutes it
- Balance clarity and conversion with distinctiveness and memorability
- Partner with brand and content teams to maintain a consistent voice across all channels
- Work with designers, writers, and external partners to bring ideas to life
- Provide clear creative direction and feedback to ensure quality and consistency
- Oversee multiple campaigns and iterations at speed
- Establish repeatable systems for ideation, testing, and iteration
- Use data to inform decisions without losing creative instinct
- Scale what works while continuously exploring new directions
- Integrate AI tools into the creative process to increase speed and output
- Maintain a high bar for quality, taste, and originality
- Partner with growth, product marketing, brand, and analytics teams
- Align on priorities, audiences, and performance goals
- Influence stakeholders with strong creative conviction and clear rationale
Requirements
- 7–10+ years of experience in creative, brand, or performance marketing roles
- Proven ability to develop high-performing ad creative and campaign ideas
- Strong copy and messaging instincts — you know how to write hooks that convert
- Deep understanding of paid channels and how creative drives performance
- Ability to think in systems: testing, iteration, and scaling what works
- Strong creative judgment — you know what stands out and what gets ignored
- Experience collaborating with designers and creative teams to execute ideas
- Comfort using data to inform creative decisions without becoming purely reactive
- A clear perspective on how AI is changing creative production
Benefits
- work from anywhere
- flexible paid time off
- flexible working hours (we are async)
- 16 weeks paid parental leave
- mental health support services
- stock options
- learning budget
- home office budget & IT equipment
- budget for local in-person social events or co-working spaces