Senior Associate, Social Media Organic & GEO Content Strategist

Role Overview

• Develop content for all pre-planned and real-time social media content across a range of campaigns for our business social channels in accordance with a content strategy
• Drive insights and learnings that fuel your line of business and influences our publishing agenda
• Make strategic recommendations that drive social engagement, impressions, or conversions
• Support GEO (Generative Engine Optimization) strategies with developing social content optimized for AI search
• Partner across the organization and various teams to communicate and manage projects
• Develop and present creative briefs to collective teams, while providing proper oversight of creative development to ensure marketing assets are on brand, high quality and unassailable
• Develop thoughtful media briefs for our paid social media planners and advise on social advertising strategies and recommendations that best meet the objectives of your lines of business
• Work with Agency partners to deliver quality work product and oversee creative assets and marketing materials
• Manage input from cross-functional stakeholders (internal & external partners, creative team, legal, compliance, etc.)
• Handle various project-oriented tasks as needed, such as process improvements, calendar development and execution
• Optimize marketing strategies informed by past results, market changes and consumer insights
• Work with community managers to ensure flawless execution, timely response, and consistent voice
• Support ongoing and campaign specific social media reporting
• Keep abreast of industry trends and competitive strategies to identify potential challenges and opportunities in the short and long term

Requirements

• Bachelor’s Degree or Military Experience
• At least 2 years of experience in marketing communications, public relations or advertising with social media focus
• At least 1 year of experience with social media tools (such as Meta Business Suite, Business Managers and Sprinklr)
• 3+ years of experience in digital and social media marketing
• 3+ years of experience in a B2B marketing environment
• 3+ years of marketing communication or advertising or public relations work experience
• Experience working at a Fortune 500 company
• 3+ years of experience in financial services, or other highly regulated industry
• Strong written and verbal communication skills
• Exceptional analytical and problem solving skills
• Experience in resource and task management with the ability to explore solution-oriented approaches based on project-specific needs.

Benefits

• health, financial, and other benefits that support your total well-being