Program Manager, Member Acquisition

Role Overview

• Own the campaign calendar. Maintain a consolidated, up-to-date view of all member acquisition campaigns across email, direct mail, paid digital, SMS, and landing pages. Ensure the calendar reflects accurate launch dates, owners, and statuses so the team always knows what’s in flight and what’s coming next.
• Drive campaign execution. Manage intake, timelines, QA checkpoints, and launch approvals for acquisition campaigns. Coordinate across Marketing, MarTech, Analytics, Creative, and Product to keep launches on schedule and error-free.
• Coordinate with MarTech on campaign operations. Serve as the primary liaison between campaign strategy and the MarTech team that owns Braze. Manage intake of new canvas requests, track build and QA progress, and ensure campaigns launch with the right audience logic, personalization, and timing.
• Coordinate with Marketing Operations to ensure content for member acquisition campaigns is delivered in a timely manner and passes necessary approvals and QA steps
• Run the weekly operating cadence. Facilitate weekly acquisition team meetings, track action items, surface blockers early, and ensure cross-functional commitments are met. Keep the team coordinated without creating unnecessary process overhead.
• Maintain documentation and runbooks. Own process documentation for campaign operations, QA standards, and handoff protocols. Ensure the team has clear, up-to-date playbooks so institutional knowledge doesn’t live in anyone’s head.
• Coordinate mailer production and vendor timelines. Work with vendor partners and internal teams to manage direct mail drop schedules, audience file deadlines, and in-home timing. Flag risks early and escalate when timelines are at risk.
• Track performance and surface insights. Monitor daily registration and campaign performance signals. Prepare clear, concise weekly readouts for leadership that highlight what’s working, what needs attention, and what actions are being taken.
• Other duties as assigned

Requirements

• 2–4 years of experience in program management, marketing operations, project management, or a similar coordination-heavy role
• Exceptional organizational skills with a demonstrated ability to manage multiple workstreams simultaneously without dropping details
• Strong cross-functional communicator who can work effectively across Marketing, Technology, Analytics, and Creative teams without formal authority
• Experience working with project management tools (Jira strongly preferred) and comfort building and maintaining structured campaign tracking systems
• Familiarity with marketing campaign operations, including email, direct mail, paid digital, or SMS — you don’t need to be a platform expert, but you should understand how campaigns get built and launched
• Comfortable with performance data — able to read a dashboard, spot anomalies, and communicate what the numbers mean to stakeholders without requiring a data team to translate
• A bias toward action and ownership — you notice what’s missing, you flag it, and you help fix it rather than waiting to be asked
• Experience in health tech, digital health, or healthcare preferred but not required — passion for the mission matters more
• This remote opportunity based out of the U.S. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Benefits

• A competitive compensation package in line with leading technology companies
• A remote and accomplished global team
• Opportunity for equity participation
• Unlimited vacation with manager approval
• 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
• 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
• 401k retirement savings plan