Director, Growth Creative

Role Overview

• Define how brand translates into performance channels (UA, ASO, SEO, CRM, paid social)
• Ensure consistency of voice, tone, and visual identity across all touchpoints—without sacrificing performance
• Build creative systems that allow brand to scale across high-volume testing environments
• Set and maintain a high bar for both storytelling and conversion-driven creative
• Lead development of insight-driven concepts rooted in audience behavior, platform nuance, and performance data
• Own copy excellence across all surfaces (ads, app store, landing pages, CRM, organic/social)
• Establish repeatable frameworks for messaging, hooks, and narratives that can scale globally
• Act as final approver on key creative output
• Translate growth goals into channel-specific creative strategies and testing roadmaps
• Partner with UA and analytics to identify performance drivers, gaps, and optimization opportunities
• Build scalable testing systems across formats, audiences, and markets
• Ensure creative is continuously iterated based on real performance data
• Oversee the full lifecycle of creative production: briefing, concepting, creator sourcing, production, post, and delivery
• Manage high-volume output across paid and owned channels
• Own agency and creator relationships where applicable
• Step in hands-on when needed (copywriting, scripting, creative problem-solving)
• Own intake, prioritization, and resourcing across brand and performance requests
• Build systems for capacity planning, sprint management, and workflow visibility
• Identify and implement process improvements, tooling, and AI integrations to increase efficiency
• Ensure the team can operate at scale without burnout or bottlenecks
• Manage and develop a team across copy, design, production, and creative ops
• Create a high-performance culture focused on speed, accountability, and quality
• Provide clear direction, feedback, and growth paths for team members
• Balance hands-on support with strategic leadership
• Serve as the primary creative partner to Growth, PMM, Brand, and Lifecycle teams
• Intake and refine briefs, ensuring clarity and strategic alignment
• Triage work based on impact, urgency, and resource availability
• Communicate trade-offs and priorities clearly to stakeholders
• Present creative strategy, performance insights, and brand direction to senior leadership
• Translate creative output into business impact and growth outcomes
• Build trust in creative as a structured, scalable growth driver

Requirements

• 8+ years in creative roles, with experience spanning both brand marketing and performance/growth
• Strong copy background with proven ability to lead messaging across multiple channels
• Deep experience in performance channels (UA, paid social, ASO, SEO/landing pages, CRM)
• Proven track record of leading high-output teams and improving creative operations
• Experience building scalable creative systems, not just one-off campaigns
• Strong production experience (UGC, creator ecosystems, agencies, in-house pipelines)
• Highly organized, systems-oriented thinker who thrives in fast-paced environments
• Ability to balance brand integrity with performance demands—without defaulting to either extreme
• Strong cross-functional collaborator with experience managing complex stakeholder environments
• Confident presenter with experience influencing senior leadership.