Lead Product Marketing Manager – MCED

Role Overview

• Analyze and incorporate key market and clinical trends, disease state insights, and competitive offerings for the development of the product/services messaging
• Create clear, effective, and integrated strategies, plans, and tactics for product marketing
• Collaborate with Marketing for ideation and development of promotional materials for primary care providers, concierge and executive health clinics, health systems, and other relevant customer types
• Act as the primary liaison with the order-to-cash workstream to contribute to the development and evolution of the patient and provider experience and leverage the services stack for competitive differentiation and messaging
• Create streamlined assets for the Sales team to enable communication of the MCED test, workflows, operations, and product
• Work directly with cross-functional internal stakeholders including Sales, Marketing, Commercial Learning, Corporate Communications, Product Management, Customer Experience, Clinical Affairs, R&D, Market Access, and Medical Affairs on a wide range of collaborative projects
• Respond to questions and requests related to department programs and functions and keep current on all technical and clinical data associated with the assay(s), along with primary product positioning, messages, and promotional collateral
• Work directly and develop positive working relationships with internal stakeholders, such as sales, training, digital marketing, corporate communications, medical affairs, and sales operations on a wide range of projects
• Translate scientific and operational content and complex workflows into simplified, key messages that resonate with HCPs and consumers
• Coordinate timely medical, regulatory, and legal review of promotional materials and work closely with outside vendors to create promotional tools
• Attend outside meetings and prepare reports, as needed, to convey scientific or competitive information that may affect our markets and product positioning
• Uphold company mission and values through accountability, innovation, integrity, quality, and teamwork
• Support and comply with the company’s Quality Management System policies and procedures
• Maintain regular and reliable attendance
• Ability to act with an inclusion mindset and model these behaviors for the organization
• Ability to work on a mobile device, tablet, or in front of a computer screen and/or perform typing for approximately 90% of a typical working day
• Ability to travel 20% of working time away from work location, may include overnight/weekend travel

Requirements

• Bachelor’s Degree related field or High School Diploma or General Education Degree (GED) and 4 years of experience
• 8+ years of professional experience working in a team setting in the healthcare industry
• 5+ years of marketing experience in the diagnostic, biopharma, or medical device fields
• 3+ years of experience in a regulated environment, including CLIA, FDA, CE, and IVDR
• Demonstrated ability to perform the essential duties of the position with or without accommodation
• Applicants must be currently authorized to work in country where work will be performed on a full or part-time basis

Benefits

• paid time off (including days for vacation, holidays, volunteering, and personal time)
• paid leave for parents and caregivers
• retirement savings plan
• wellness support
• health benefits including medical, prescription drug, dental, and vision coverage