Key skills
SQLCRMCommunication
About this role
Role Overview
- Managing and building complex, cross‑channel customer journeys using segmentation, Liquid code, webhooks, and multiple communication channels.
- Building complex customer segments using SQL‑based logic, including AND/OR conditions and detailed inclusion criteria.
- Participating in meetings with Data Ops and Engineering teams to ensure the right events and attributes are ingested to support sophisticated customer journeys.
- Working closely with the Lifecycle team to translate defined customer problems into effective solutions within Braze.
- Studying business KPIs to ensure the correct data points are ingested into Braze and aligned to overall business objectives.
- Educating the wider business on Braze’s features and capabilities to address key pain points.
- Supporting the wider business by delivering campaigns aligned with urgent regulatory updates.
- Operating effectively in a fast‑paced, reactive environment.
Requirements
- Minimum of 3 years’ experience in CRM
- Strong hands-on approach, leading by example and delivering work as needed
- Ability to prioritise workloads and manage time effectively
- Comfortable communicating in a direct, clear, and respectful manner
- Self-motivated, able to work independently and collaboratively within a team
Tech Stack
- SQL
Benefits
- Competitive salary
- Pension contributions, including Salary Exchange facility
- Annual bonus potential
- Private medical cover provided by Vitality (optional benefit)
- 25 days annual leave (FTE) plus UK bank holidays (with an additional day added for each full calendar year worked, up to a maximum of 30 days).
- Your birthday off each year as an additional day's holiday
- 4x life insurance cover
- Access to our confidential Employee assistance programme