About this role

Build and operate a full-funnel marketing engine aligned to revenue growth
Own demand generation across inbound channels including SEO, paid media, email, and content
Develop brand positioning and messaging tailored to general contractors
Build a content ecosystem including case studies, thought leadership, and educational materials
Own product marketing including messaging, positioning, and competitive insights
Partner with sales and RevOps to ensure lead quality and feedback loops
Identify and execute on events, partnerships, and industry channels
Build reporting systems to track performance and optimize campaigns
Implement tools, automations, and workflows to scale marketing output

5+ years of experience in B2B SaaS marketing
Experience owning demand generation and pipeline growth
Experience working in a high-growth startup environment
Strong writing and content development capabilities
Hands-on experience with marketing tools and automation platforms
Experience working in or marketing to construction, trades, or similar industries preferred
Ability to operate as an individual contributor while building systems

Head of Marketing

Key skills