Product Marketing

Role Overview

• Develop and own the positioning, messaging, and narrative for BNBChain ecosystem products across verticals: DeFi, payments, AI infrastructure, stablecoins, and RWA
• Translate complex technical concepts (ERC-8004, MPP, x402, BNBChain MCP, Account Abstraction) into clear, compelling value propositions for different audiences — developers, institutions, retail users, and media
• Maintain a consistent product narrative across all external touchpoints: website, docs, social, events, and partner communications
• Conduct messaging audits and competitive positioning analysis to ensure BNBChain's story is differentiated and credible
• Lead GTM planning and execution for new product launches and ecosystem milestones — from pre-launch teaser campaigns to post-launch adoption drives
• Coordinate cross-functionally with product, BD, engineering, and community teams to align launch timing, messaging, and distribution
• Define and track GTM success metrics: developer signups, integration counts, media coverage, social reach, on-chain adoption
• Own the launch calendar and ensure every major product moment has a corresponding marketing moment
• Build and execute developer marketing programs that drive awareness and adoption of BNBChain developer tools: Agentic SDK, BNBChain MCP, Wallet SDK, x402, etc
• Create and distribute technical content that resonates with builders: integration guides, comparison pieces, case studies, ecosystem spotlights
• Partner with ecosystem projects on co-marketing campaigns that amplify BNBChain's ecosystem depth

Requirements

• 3+ years of experience in product marketing
• Demonstrated experience taking Web3 products to market: developer tools, DeFi protocols, payment infrastructure, or blockchain platforms
• Proven ability to write compelling technical content that resonates with both developer and non-developer audiences
• Track record of executing successful GTM campaigns with measurable outcomes (developer adoption, media coverage, on-chain activity growth)
• Strong copywriting and storytelling ability: can explain how an ERC-4337 smart wallet works and why a non-technical CMO should care, in the same document
• Experience building and executing multi-channel campaigns: content, social, events, partnerships, and community
• Ability to define and track marketing KPIs tied to product adoption, not just vanity metrics
• Experience creating BD and sales enablement materials for enterprise or institutional audiences
• Experience writing for multiple formats and audiences

Tech Stack

• Web3

Benefits

• Health insurance
• Flexible work arrangements
• Professional development opportunities