About this role

Own messaging and positioning across all offers and ensure consistency across channels
Lead launch marketing strategy including campaign architecture, messaging, and optimization
Define funnel strategy including conversion flows, sequencing, and customer journey
Set direction for paid media by defining messaging angles, hooks, and core narratives
Build and lead the marketing team across paid, content, creative, and brand functions
Own evergreen growth initiatives between launch cycles
Partner with operations and leadership to align on revenue goals and execution priorities
Identify gaps in performance and implement strategic solutions quickly

Marketing Director

Key skills