Senior Paid Search Manager

Role Overview

• Owning and scaling paid search programmes across high-budget, complex eCommerce accounts
• Planning, building and managing campaigns across Google Ads and Microsoft Ads (Search & Shopping)
• Monitoring budgets and pacing to ensure alignment with commercial objectives
• Optimising for profitable acquisition (CPA, new customer cost, margin contribution)
• Running structured testing programmes to improve performance and conversion
• Evaluating automation and smart bidding critically, applying human judgement where needed
• Using AI tools to enhance efficiency across campaign builds, analysis and optimisation
• Delivering clear, commercially grounded reporting with actionable recommendations
• Forecasting performance using historical data and market trends
• Identifying and driving growth opportunities across accounts
• Acting as a confident client-facing expert, presenting strategy, performance and insight
• Collaborating with account and success teams to support retention and growth
• Supporting audits, strategic projects and knowledge sharing across the Paid Media team
• Mentoring and team contribution
• Supporting and guiding junior team members day-to-day
• Sharing knowledge and best practice across the team
• Providing constructive feedback to improve overall output quality
• Helping unblock challenges and improve team capability
• Setting the standard for professionalism, reliability and delivery

Requirements

• Significant experience in paid search, ideally agency-side across eCommerce clients
• Strong expertise in Google Ads (Search and Shopping campaigns)
• Experience managing large budgets and complex account structures
• Confidence using Google Ads Editor for builds and bulk management
• Proven ability to apply AI and automation effectively within paid search workflows
• A strong commercial mindset, understanding profitability and acquisition economics
• Experience working with eCommerce platforms and performance data
• Strong analytical skills and confidence working with large datasets
• Excellent communication skills, including presenting to senior stakeholders
• Experience mentoring or supporting more junior team members
• The ability to manage multiple complex accounts independently

Benefits

• Hybrid working (minimum 3 days per week in one of our offices)
• A senior role with ownership of high-value client performance
• The opportunity to influence standards and mentor others within the team
• A collaborative, cross-functional environment focused on growth
• A culture that values commercial thinking, expertise and continuous improvement