Own client accounts and serve as the primary point of contact
Run bi-weekly client calls to review performance, discuss strategy, and align on next steps
Send bi-weekly performance reports 24 hours before scheduled calls
Build trust and relationships that drive renewals and referrals
Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment booking
Manage campaign budgets, audience targeting, bid strategies, and creative testing
Monitor daily performance and make adjustments to hit cost per appointment targets
Troubleshoot underperforming campaigns and develop intervention strategies
Write ad copy and video sales letter scripts for financial services audiences
Develop hooks, angles, and messaging variations for testing
Collaborate with video editors on creative production
Use AI tools to accelerate copywriting while maintaining quality
Set up tracking, pixels, and conversion events
Configure Calendly integrations, Zapier automations, and lead routing
Troubleshoot technical issues between ad platforms and client systems

5+ years of experience in paid media, specifically Meta advertising
Experience managing multiple client accounts simultaneously
Proven track record of hitting performance targets and retaining clients
Strong copywriting skills with ability to write compelling ad copy and scripts
Experience with conversion tracking, pixels, and basic marketing automation
Preferred Experience
Experience in the financial services vertical.
Understanding of lead generation and appointment-setting campaigns.
Familiarity with video sales letter marketing methodology.
Experience with high-ticket, considered purchase funnels.
Skills and Attributes
You take ownership.
When something breaks, you fix it.
You don't wait for someone to tell you what to do.
Strong communicator who can explain performance data to non-technical clients.
Detail-oriented but able to move fast.
Comfortable with direct client interaction and accountability for results.
You want to be the person responsible, not one of three people sharing responsibility.

Senior Paid Media Strategist

Key skills