Senior Manager, Global Media – B2B, Healthcare, Partnerships

Role Overview

• Own the global B2B/Healthcare and partnerships media strategy across priority segments including employers, payers, health systems, digital health, government/human performance, research partners, and key ecosystem partners.
• Define clear audience, channel, and investment strategies that support commercial pipeline and revenue goals across regions, including joint objectives with partners.
• Develop integrated, full‑funnel media plans that connect brand, demand generation, account‑based marketing, and co‑marketing motions with partners.
• Partner with Product Marketing, Commercial Marketing, and Partnerships to ensure media strategies ladder into positioning, ICP frameworks, partner value propositions, and go‑to‑market priorities.
• Translate complex healthcare, enterprise, and partner value propositions into media‑ready briefs that clarify objectives, audiences, creative needs, funding models (e.g., co‑funded or MDF), and measurement frameworks.
• Lead end‑to‑end planning and execution of B2B/Healthcare and partnerships media campaigns across channels such as LinkedIn, paid search, programmatic, paid social, content syndication, and healthcare or partner‑specific publishers and platforms.
• Design and execute joint media programs with partners (e.g., Natural Cycles, FSA/HSA marketplaces, ID.me, Dexcom), including co‑branded campaigns, joint offers, and partner‑owned channel amplification.
• Ensure campaigns are set up for success with clear goals, clean structures, and strong alignment between media, creative, landing experiences, partner requirements, and regulatory guidelines.
• Monitor pacing and in‑flight performance, driving ongoing optimizations to improve efficiency and impact across the funnel (from awareness to opportunity and revenue) for both Oura‑owned and co‑marketing campaigns.
• Build and maintain a structured testing roadmap across audiences, creative, offers, and channels, including partner‑specific experiments, to continuously unlock new growth and efficiency.
• Serve as the global media lead for partnerships, collaborating with the Partnerships and Commercial teams to design, negotiate, and execute media components of partner go‑to‑market plans.
• Translate partner objectives, audience insights, and channel strengths into joint media strategies that leverage both Oura and partner inventory (e.g., email, onsite placements, paid social, paid search, affiliate, and display).

Requirements

• 7–10+ years of experience in B2B media, demand generation, or performance marketing, with meaningful ownership of paid media programs; experience in healthcare, digital health, health tech, wearables, or closely related regulated categories strongly preferred.
• Demonstrated success building and optimizing full‑funnel media programs that drive awareness, consideration, and revenue for complex B2B/enterprise offerings.
• Experience designing and executing co‑marketing and partnership media programs (e.g., with fintech, health tech, payers, marketplaces, or consumer partnerships) including co‑funded campaigns and shared KPIs.
• Strong understanding of B2B and healthcare buying cycles, including familiarity with metrics such as MQLs, SQLs, opportunities, pipeline, CAC, and payback period.
• Hands‑on experience (directly or via agencies) across key B2B channels such as LinkedIn, paid search, programmatic, paid social, and content syndication; experience with ABM platforms and partner media/affiliate ecosystems is a plus.
• Comfort operating in healthcare or payer environments, including navigating compliance, privacy, and trust‑sensitive messaging across both Oura and partner channels.
• Proven ability to translate complex technical, scientific, or clinical value propositions — and joint partner offerings — into clear, outcome‑oriented media briefs and campaigns.
• Highly analytical and comfortable partnering with Analytics and RevOps teams to connect media performance to commercial and partnership outcomes.
• Exceptional collaboration and communication skills, with a track record of aligning senior stakeholders across Product, Sales, Partnerships, Marketing, and Operations.
• Organized, proactive, and able to manage multiple campaigns, partners, stakeholders, and deadlines in a fast‑moving environment.

Benefits

• Competitive salary and equity packages
• Health, dental, vision insurance, and mental health resources
• An Oura Ring of your own plus employee discounts for friends & family
• 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
• Paid sick leave and parental leave