Senior B2B Marketing Manager

Role Overview

• As a (Senior) B2B Marketing Manager, you will own our operational B2B marketing strategy across the full funnel.
• You will develop our website as a central growth and conversion channel and manage performance, branding, and communication measures in an integrated and measurable way, including planning, execution and optimization of our paid marketing activities.
• Further develop and sharpen our brand positioning and ensure a consistent B2B brand presence across all relevant channels.
• Strategically and operationally advance our website, including the conception, creation and optimization of high-converting landing pages as a central performance and conversion hub.
• Design, execute and continuously optimize digital B2B marketing campaigns, including independently managing selected marketing channels and developing, testing, optimizing and scaling ads and paid marketing activities.
• Conceptualize and produce content formats such as whitepapers, case studies, website content, newsletters and other communication materials.
• Help shape our external communications, including press releases, partner announcements, planning public appearances and coordinating webinars, events and digital formats.
• Analyze relevant marketing KPIs and derive and implement concrete optimization measures.
• Work closely with Sales, Product and Management to deliver clear, consistent and persuasive storytelling.
• Independently build, manage and scale growth projects from concept to full-scale implementation.
• Develop our SEO and content structures to enable long-term, sustainable lead generation.
• Identify new marketing potentials and independently develop and implement impactful initiatives with an entrepreneurial mindset.

Requirements

• Several years of experience in B2B marketing with a focus on branding, website optimization and performance marketing
• Experience in full-funnel marketing across paid and organic channels
• Initial experience or a strong understanding of PR, corporate communications or external stakeholder communications
• Confidence in building and optimizing websites, landing pages and conversion funnels
• Strong data-driven and structured working style with clear KPI orientation
• Excellent communication skills in copywriting and concept development
• A good eye for design, visual storytelling and consistent brand management
• Creativity combined with entrepreneurial thinking and strong execution skills
• Interest in energy, infrastructure or sustainability topics
• Ideally experience in the energy, infrastructure or industrial B2B sector
• Fluent in German and English, both written and spoken

Benefits

• High impact & responsibility – You will help shape and build our B2B marketing both strategically and operationally.
• Technical focus – Work with performance marketing, CRM, automation and content management.
• Flexible working – Hybrid model with an office in central Munich. We prefer you to be in the office most of the week (approx. 4 days/week). Home office is possible but should be the exception (max. 2 days/week).
• Development opportunities – Clear prospects to advance toward a Lead Marketing role.
• Attractive compensation package – Base salary plus bonus and equity options that grow with the startup.
• Startup culture with values – Open communication, a Wellpass fitness offering and a strong team spirit.