Senior Commercial Insights Analyst

Role Overview

• Audit and optimise the data landscape, evaluate existing dashboards, data sources, and reporting processes, identifying gaps and inefficiencies, and implementing improvements that reduce time-to-insight across recurring outputs
• Own commercial performance reporting, establish and maintain baseline KPIs across customer acquisition, retention, and conversion, delivering clear, structured reporting to commercial and marketing stakeholders
• Generate customer and cohort insights, conduct in depth behavioural analysis, including cohort and LTV modelling, to surface retention opportunities and inform customer strategy
• Build segmentation and targeting models, develop demographic and behavioural segmentation frameworks that are actively adopted into marketing campaigns, with performance tracked pre and post implementation
• Develop predictive and forecasting models, build data informed models to forecast channel performance and customer value, maintaining accuracy targets against actual outcomes
• Translate insight into commercial action, work cross functionally with marketing and commercial teams to ensure analytical output directly influences decisions, maintaining a documented insight to action audit trail
• Manage and evolve the analytical opportunity pipeline, maintain a prioritised register of analytical initiatives ranked by commercial impact, contributing to and supporting delivery of the broader Commercial Insights roadmap
• Act as a strategic analytics partner
• present findings to senior leadership, contribute to board level reporting, and serve as a trusted resource for data informed decision making across the business

Requirements

• Degree in a maths or science based subject
• Strong written and verbal communication skills, with the ability to present clearly to both technical and non-technical stakeholders
• Solid hands-on experience with analytics and data tools, including Google Analytics, Tableau, Excel, Google BigQuery, and a strong understanding of SQL
• Commercially minded and data informed, with a genuine interest in applying testing, research, and analytics to support and justify business decisions
• Experience working with marketing data across acquisition, conversion, and retention funnels
• ideally within an affiliate or performance marketing environment
• Organised and self directed, able to manage multiple priorities and deliver thoughtfully in a fast-paced environment
• Technically confident and analytically strong, with experience navigating large, complex datasets and turning them into clear, actionable insights
• Collaborative and communicative, with excellent written and verbal English skills and a natural ability to work as part of a cross-functional team

Tech Stack

• BigQuery
• SQL
• Tableau

Benefits

• Private Health Care (Bupa)
• Hybrid Working (3 days in office)
• Travel Insurance
• Competitive Base Salary
• Company Bonus Scheme
• Market-Leading Training Programme
• Recognition & Reward Scheme
• Annual Company Conference (previous destinations: Vienna, Bologna, Dubrovnik, Thessaloniki)
• Regular Happy Hours & Team Lunches
• Free Coffee, Drinks & Snacks