Develop and own end-to-end CRM campaigns to support customer retention, reactivation, and lifetime value
Identify and implement new CRM initiatives tailored to the needs of affiliate customers and partners
Collaborate with wider marketing, product, and affiliate teams to align CRM plans with broader business objectives
Plan, build, and deliver multichannel CRM campaigns (email, SMS, push notifications, in-app messaging) with a focus on relevance and performance
Manage the full campaign lifecycle including briefing, creative coordination, audience segmentation, setup, testing, deployment, and analysis
Foster a data-informed mindset within the team and embrace a rigorous test-and-learn methodology (such as A/B testing and control testing), with a commitment to capturing all insights to enhance future campaigns
Use performance insights to iterate on existing campaigns and experiment with new formats, channels, and personalisation tactics
Use data to inform segmentation strategies and customer lifecycle targeting
Troubleshoot issues, manage integrations, and help upskill junior team members on CRM best practices
Work cross-functionally with content, design, analytics, compliance, and affiliate teams to deliver effective and timely campaigns
Ensure all CRM activities comply with regulatory standards across all regions, maintaining a solid understanding of relevant licensing frameworks

At least 3 years of experience working in CRM
Hands on experience with Salesforce Marketing Cloud (SFMC)
Working knowledge of HTML for email
Solid understanding of waterfall segmentation and suppression techniques for campaign audiences
Experience working with and monetising large databases of email addresses and phone numbers
Strong project management skills with the ability to take ownership end to end
Comfortable managing multiple priorities and adapting to changing requirements in a busy environment
Able to work to tight deadlines and deliver thoughtfully to meet stakeholder needs
Experience working in cross functional teams and building strong relationships across departments
Sound, logical and data informed in your decision making, with the commitment to see projects through to completion
Strong analytical skills and comfortable using complex data to draw clear conclusions
You do your best work as part of a team and enjoy sharing knowledge as much as gaining it
Comfortable navigating ambiguity and a fast moving environment
Excellent written and verbal English skills
Collaborative and grounded, you value others' perspectives and create space for them

Private Health Care (Bupa)
Hybrid Working (3 days in office)
Travel Insurance
Competitive Base Salary
Company Bonus Scheme
Market-Leading Training Programme
Recognition & Reward Scheme
Annual Company Conference (previous destinations: Vienna, Bologna, Dubrovnik, Thessaloniki)
Regular Happy Hours & Team Lunches
Free Coffee, Drinks & Snacks

Technical CRM Manager

Key skills