Key skills
AnalyticsCRMCommunication
About this role
Role Overview
- Assist in planning, creating, and executing sportsbook CRM campaigns across various channels, including email, SMS, push notifications, and in-app messaging.
- Monitor and analyze campaign performance, providing actionable insights to optimize engagement, retention, and reactivation.
- Collaborate with cross-functional teams (Marketing, Product, and Data Analytics) to align CRM activities with business objectives.
- Utilize CRM tools and platforms to segment customers and personalize communications based on behavior, preferences, and betting patterns.
- Support the development of promotions and bonus offers to engage different player segments.
- Ensure timely publication of content while maintaining high-quality standards.
- Coordinate CRM campaign communications with other departments and teams to ensure consistency and alignment.
- Ensure all campaigns comply with regulatory requirements and responsible gaming guidelines.
- Stay updated with industry trends and competitor activities to identify new opportunities for growth.
Requirements
- 1-3 years of experience in a CRM role, preferably within the iGaming industry or sportsbook vertical.
- Familiarity with CRM tools and platforms.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent communication and organizational skills.
- Proactive, detail-oriented, and eager to learn.
- Passion for sports and a solid understanding of sportsbook products is a plus.
Benefits
- Competitive remuneration package & bonus scheme
- Unlimited access to LinkedIn Learning programs as well as funding to educational programs of your choice
- Health insurance for you and your loved ones & access to a 24/7 Support Line
- Monthly allowance for orders via the Wolt App & free drinks and snacks at the office
- Paid educational leave
- Hybrid working model
- Coverage of your public transportation expenses and gym membership
- Modern offices in the center of Athens, Thessaloniki & Nicosia
- 360 feedback for Constant personal and professional development
- Birthdays are always a day off!