Own end-to-end product marketing for all US products and platforms, serving as the single point of accountability
Define and maintain clear positioning, messaging, and value propositions across the portfolio
Establish product/solution tiering, packaging narratives, and use-case clarity for consistent messaging
Build and scale the US product marketing playbook (positioning, messaging, launches, competitive frameworks)
Set standards for high-quality, reusable product marketing assets actively used by Sales and GTM teams
Develop differentiated, buyer-centric messaging tailored by persona, industry, and buying stage
Ensure consistent narratives across Sales, Marketing, and customer touchpoints
Own US product and feature launches end-to-end, driving adoption, measurable revenue impact, and market success
Partner with Product to translate roadmap into market-ready positioning and launch assets
Create practical, high-impact sales enablement (overviews, competitive positioning, objection handling, storytelling)
Capture customer, sales, and market insights to sharpen positioning, influence roadmap, and strengthen differentiation
Deliver scalable frameworks that support future product and team growth while building trust with Product, Sales, and Commercial leadership.

Proven B2B Product Marketing experience, ideally in SaaS, compliance, workforce, energy, or regulated industries
Proven experience building or rebuilding product marketing functions
Experience owning multiple products or platforms across regions
Demonstrated success partnering with Sales and Product to drive GTM outcomes
Strong writer—able to create positioning, messaging, and assets independently
Deep understanding of product marketing best practices, frameworks, and terminology
Highly organized, self-directed, and comfortable in fast-paced environments
Pragmatic Institute certification a plus

Here are just a few of the great reasons you should join our team!

Work with a global team! We have colleagues and customers across North America and overseas.
Veriforce is a great place to work! Our leaders and teams cite culture as one of the top reasons this is a great place to
Veriforce provides
100% paid employee medical and dental insurance
Monthly contributions to Health Savings Accounts
A 401(k) match that is immediately fully vested
Outstanding time off benefits
Paid time off for volunteer activities
Remote work

All job offers will be contingent on successful completion of a drug screen and background check.

Product Marketing Manager

Key skills