Lead advanced measurement strategy across HCP and DTC campaigns, including MMM, multi-touch attribution, incrementality testing, brand affinity, and lift studies.
Integrate and analyze healthcare datasets including IQVIA, Crossix, PurpleLab, Experian, Medicaid, and other claims or identity-based data sources to quantify media impact.
Connect exposure across linear TV, Google, SEM, display, paid social, radio, and programmatic to business outcomes and promotional KPIs.
Query and manipulate large datasets within Snowflake, operating within a medallion (Bronze/Silver/Gold) data architecture.
Build structured datasets and dashboards in Tableau and Looker that support real-time insight generation and executive reporting.
Translate statistical and modeling outputs into clear, actionable storylines that demonstrate how campaigns drive business performance.
Develop executive-ready PowerPoint presentations that bring data to life for clients and senior stakeholders.
Collaborate closely with Media Strategy, Data Strategy, Engineering, and Account teams to ensure measurement frameworks are aligned with business objectives.
Mentor analysts and foster a culture of innovation, rigor, and cross-functional partnership within the data science function.

6–10+ years of experience in data science, advanced analytics, or media measurement, preferably within healthcare or pharma.
Deep experience with MMM, multi-touch attribution, lift studies, and healthcare claims analysis.
Proficiency in SQL and Snowflake; experience operating within medallion data architecture environments.
Strong Tableau and/or Looker development skills.
Experience leveraging IQVIA, Crossix, PurpleLab, Experian, or similar healthcare data platforms.
Advanced PowerPoint skills with ability to communicate complex analysis clearly and persuasively.
Proven ability to translate omnichannel media data into measurable business impact narratives.

Associate Director – Media Data Science

Key skills