Marcom Manager – Medical Device

Role Overview

• Partner with marketing and sales leadership to develop and continually refine marketing strategies and messaging, being proactive about ideas and solutions.
• Be a steward of the Spirair brand, ensuring brand and messaging consistency across all outputs.
• Support the creation, editing, revision and production of marketing and sales tools including brochures, presentations, animations, digital, video and audio content.
• Manage vendor relationships, working closely with marketing vendors and design agencies to:
• Translate sales and corporate needs into powerful, effective tools
• Clearly communicate needs and requirements to vendors for maximum efficiency
• Support the execution of sales training, customer events, and conferences:
• Manage logistics including hotel contracts, meeting rooms, and providing on-site support.
• Manage leads from events including timely turnaround and distribution of leads to sales.
• Manage corporate website:
• Responsible for developing new website content as needed.
• Manage document review process for new content or content changes.
• Manage website updates in collaboration with website agency.
• Manage company’s LinkedIn and other social media including:
• Creating content and getting internal approvals.
• Manage the social media calendar and scheduling posts.
• Work closely with the sales team to support their marketing needs.
• Interact with physicians and patients regarding marketing programs and events.
• Other duties as assigned.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Marketing, or similar preferred.
• 5+ years of marketing experience, preferably in marketing communications or related field.
• Prior start-up, medical device or bio-tech experience a plus.
• Experience working with physician customers preferred.
• Excellent communication and copywriting skills.
• Experience developing marketing materials and sales tools.
• Experience managing conferences and other events.
• Proficiency in Microsoft Word/Excel/PowerPoint required.
• Proficiency with marketing tools including Canva or similar a plus.
• Proficiency with Adobe Creative Suite is a plus.
• Willing and able to travel as needed (up to 20%).

Benefits

• medical insurance
• dental insurance
• vision insurance
• paid time off
• 401(k)