Director, Marketing Programs

Role Overview

• Design and operate always-on programs focused on target and Ideal Customer Profile "ICP" accounts across new logo, pipeline acceleration, and customer expansion.
• Build coordinated, multi-touch campaigns that increase buying group coverage, engagement, and penetration within priority accounts.
• Develop repeatable, scalable frameworks that drive consistent pipeline from high-value target accounts.
• Own lifecycle strategy, including nurture, re-engagement, and pipeline acceleration programs.
• Build and optimize email and webinar programs as core engagement and conversion channels.
• Ensure programs are integrated with SDR & Sales follow-up and designed to drive meetings.
• Build and scale gifting programs to accelerate pipeline and influence deal progression.
• Partner with Sales to deploy gifting at key opportunity stages and high-value accounts.
• Optimize programs to improve engagement, pipeline velocity, and win rates.
• Own real-time demand conversion via Qualified, driving high-intent engagement to meetings.
• Align chat experiences with account context, engagement activity, and SDR & Sales coverage.
• Ensure immediate routing, automation and fast SDR & Sales follow-up to maximize conversion.
• Leverage AI and automation to orchestrate programs and personalize engagement at scale.
• Build workflows aligned to intent signals, lifecycle stages, and SDR actions.
• Improve speed to launch, iteration cycles, and operational efficiency.
• Manage and develop team members, fostering a culture of speed, ownership, and accountability.
• Standardize playbooks, workflows, and integration models for scale.
• Drive operational rigor across planning, execution, and reporting.

Requirements

• 8+ years in demand generation, ABM, or growth marketing within B2B SaaS.
• Proven track record of building programs that generate pipeline and drive measurable impact.
• Deep experience with ABM, lifecycle marketing, email, webinars, and Qualified (or similar platforms).
• Strong understanding of inbound and outbound workflows, sales cycles, and pipeline mechanics.
• Experience in cybersecurity and enterprise B2B buying cycles, including multi-stakeholder buying centers and persona-based engagement.
• Analytical mindset with expertise in funnel metrics, conversion, and attribution.
• Demonstrated ability to operate with speed, efficiency, and cross-functional influence.

Tech Stack

• Cyber Security

Benefits

• well-being and learning stipends
• flexible work options
• dedicated time off