Develop and implement digital engagement strategies through email marketing and marketing automation in order to enhance supporter journeys, increase engagement, and optimize fundraising outcomes.
Manage email marketing campaigns and automated digital journeys.
Design, implement, and optimize communications for the different Programs using Salesforce Marketing Cloud.
Monitor and analyze key performance indicators (KPIs) to optimize campaign effectiveness.
Develop and optimize automated supporter journeys using Salesforce Marketing Cloud.
Coordinate with internal teams and external partners to implement and validate automation workflows.
Propose digital tactics based on data, benchmarks, and experience.
Identify and apply best practices and emerging trends in digital communication to enhance MSF’s outreach and engagement.
Participate in annual planning for the Fundraising department.

Bachelor’s or Master’s degree in Marketing, Communications, or a related field.
Minimum of 3 years of professional experience in email marketing and marketing automation.
Minimum of 3 years of experience in lifecycle and behavioral email campaigns.
Hands-on experience with Salesforce Marketing Cloud or similar marketing automation platforms.
Proficiency in HTML and image editing tools is mandatory.
Strong skills in audience segmentation, data analysis, campaign optimization, and digital fundraising strategies.
Fluent in Spanish and English (both written and spoken) is mandatory.
Previous experience with MSF or other humanitarian/non-profit organizations is an asset.

Digital Officer – Email and Marketing Automation

Key skills