Social Media Manager

Role Overview

• This role is for one of the Weekday's clients
• We are looking for someone to take full ownership of our social voice and influence how people discover and build trust in our brand
• If this resonates with you and you enjoy crafting social media strategies and leading efforts rather than merely posting content, keep reading!

Requirements

• Defining and maintaining our voice as a credible, authentic, and trustworthy brand on social media
• Developing storylines focused on habits, behavior change, and sustainable weight loss
• Creating and managing the content calendar across campaigns, community engagement, and trending topics
• Collaborating with designers to transform ideas into attention-grabbing content
• Monitoring weekly performance and quickly making adjustments as needed
• Transforming client experiences into compelling proof points such as testimonials, case studies, and belief shifts
• Handling queries on the Founder’s social media accounts
• You have built a brand’s social media presence from the ground up, not just maintained an existing one
• You share our philosophy: no quick fixes or guilt, only consistency and striving to be a little better than yesterday
• You are a storyteller who turns genuine moments into content that resonates emotionally
• You naturally understand how brand voice, audience needs, and platform dynamics intersect
• Bonus: You have insight into how people think about habits, weight loss, and self-image