Own and scale DoiT’s paid digital acquisition strategy across key channels.
Manage and optimize paid ad campaign structure, targeting, and performance to drive qualified leads and pipeline.
Own the relationship and performance management of paid media agencies and freelance specialists.
Partner with agencies and freelancers to achieve lead generation targets and continuously improve campaign performance.
Own and execute Account-Based Marketing (ABM) strategy.
Manage the paid media budget in partnership with global and regional marketing teams and with Cloud providers (AWS and Google) to optimize the utilization of Marketing Development Funds(MDFs).
Partner with internal teams and vendors to develop and launch campaign assets.
Track and report on paid ads and ABM performance weekly, identifying insights and optimization opportunities.
Collaborate with marketing, sales, and other stakeholders to align growth initiatives with revenue goals.
Requirements
5–7 years of experience in high-growth, fast-paced technology companies.
Strong background in B2B digital marketing and ABM campaigning, particularly in paid acquisition channels such as LinkedIn, Reddit and Google.
Experience with launching and optimizing digital advertising acquisition campaigns that drive conversion to sales opportunities and revenue.
Possess a deep understanding of digital advertising economics, including CPL, CAC, ROAS, and pipeline efficiency, with the ability to model, analyze, and optimize spend to maximize lead quality and revenue impact.
Demonstrated experience owning and managing marketing budgets exceeding $1M annually.
Proven track record of managing agency relationships and external partners to deliver measurable marketing outcomes.
Entrepreneurial mindset with the ability to operate effectively in dynamic, rapidly evolving environments.
Strong analytical and quantitative skills, with the ability to translate performance data into actionable strategies.
Excellent communication, collaboration, and organizational skills, with the ability to work across multiple teams and stakeholders.