Coordinates with cross-functional teams in the development and execution of new solution introductions.
Leads cross-functional, cross-organizational teams and agencies in the development and execution of introduction plans.
Develops and owns a comprehensive GTM scorecard/dashboard, including associated metrics, goals, and benchmarks.
Leads the development of closed-loop post-analysis for marketing programs, and identifies and executes indicated actions.
Develops and defines customer segmentation strategies at a global scale, tailoring PSS experiences to different customer segments.
Oversees global marketing operations activities, as needed, like CRM update, accrual management, collateral fulfillment etc.
Assists in the development of advanced sales training materials to empower the sales force.
Partners with sales senior management in retailer/reseller account calls/development to strengthen relationships and drive sales.
Provides mentorship and guidance to lower-level employees, thus, ensuring the realization of operational and strategic plans.
Requirements
Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
Typically has 10+ years of work experience, preferably in product marketing, product design, or a related field.
Agile Methodology
Analytics
Business Development
Business Strategies
Business To Business
Customer Relationship Management
Data Analysis
Digital Marketing
Go-to-Market Strategy
Key Performance Indicators (KPIs)
Market Research
Marketing
Marketing Strategies
New Product Development
Product Management
Product Marketing
Product Strategy
Project Management
Thought Leadership
Value Propositions
Tech Stack
Go
Benefits
Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure