Key skills
RepositoryTime ManagementSales
About this role
Role Overview
- Manage the strategic development and optimization of community webpages on Lennar.com using ‘Optimizely’, ensuring a seamless, high-impact digital buyer journey
- Lead the structure and maintenance strategy for JDE community setup and ongoing updates to align marketing priorities and sales goals
- Drive and oversee the creation, quality assurance (QA), and performance monitoring of key landing pages
- Proactively identify opportunities to enhance engagement and conversion
- Drive the end-to-end development of community marketing assets
- Manage, maintain and optimize a centralized repository of photo, video, and virtual tour content
- Drive the strategy and execution for Zillow location verification and optimization to support SEO, visibility, and buyer accuracy
- Manage and conduct quarterly audits and enhancements across third-party listing sites
- Ensure accurate, brand-aligned representation of communities across all third-party platforms
- Own the digital content lifecycle for community launches
Requirements
- Bachelor of Science or Arts degree or equivalent required
- High school diploma or GED required
- Minimum 2 – 4 years of experience is required
- Proven work experience as a Marketing/Data Coordinator
- Computer skills and competencies are required
- Strong organizational and time management skills; able to manage multiple deadlines across various job types
- Knowledge of Microsoft office applications is required
- Knowledge of Optimizely is a plus
Benefits
- Health insurance plans including Medical, Dental, and Vision coverage
- 401(k) Retirement Plan with a $1 for $1 Company Match up to 5%
- Paid Parental Leave
- Associate Assistance Plan
- Education Assistance Program
- Up to $30,000 in Adoption Assistance
- Up to three weeks of vacation annually
- Generous Holiday, Sick Leave, and Personal Day policies
- New Hire Referral Bonus Program
- Home Purchase Discounts
- Everyone’s Included Day