GTM Strategy Consultant

Role Overview

• Engage with stakeholders at all levels of client organizations, including executives, BD leaders, and marketing teams
• Conduct primary and secondary research to uncover market trends, client needs, and growth opportunities
• Develop clear, client-ready deliverables (presentations, reports, tools, and meeting materials)
• Manage workstreams across multiple engagements, ensuring timelines, coordination, and follow-through
• Deliver exceptional client service through responsiveness, ownership, and strong communication
• Contribute to FMI thought leadership through research and content development
• Evaluate BD and marketing materials for clarity, effectiveness, and alignment to strategy
• Support development of BD enablement tools (call plans, discovery questions, proposal storylines, interview prep guides)
• Help craft differentiated messaging and value propositions aligned to target markets and buyer needs
• Collaborate with marketing teams on campaign planning (content strategy, events, digital nurture, account-based efforts)
• Define and track growth KPIs (pipeline health, win rate, client expansion, proposal throughput, campaign performance)
• Support CRM utilization and pipeline discipline, including reporting and forecasting visibility
• Facilitate workshops and training sessions to drive adoption of GTM tools, processes, and best practices

Requirements

• Bachelor’s degree required; A/E/C-related degree a plus
• MBA or advanced degree preferred, or equivalent experience in A/E/C go-to-market strategy
• Familiarity with A/E/C business development and marketing (RFQs/RFPs, interviews, capture planning, campaigns)
• Strong analytical and project management skills; able to manage multiple priorities in a fast-paced environment
• Excellent communication skills, including presenting to both executive and front-line audiences
• Experience developing and using BD tools (account plans, pursuit strategies, campaign calendars, enablement content)
• CRM and pipeline management experience (e.g., Salesforce, Unanet, MS Dynamics, HubSpot) with a data-driven mindset

Benefits

• FMI provides a comprehensive benefit package consisting of paid employee medical insurance
• life insurance
• long-term disability
• strong 401(k) plan
• PTO
• parental leave benefit