Concept, film, edit, and publish content, including short form videos and copy, that delivers against strategy and brand tone/guardrails, bringing Magic Spoon’s personality to life across Instagram and TikTok
Must be comfortable in front of the camera as needed (most work likely won’t require face on camera)
eg street interviewing, in office content, etc
Stay on top of what's happening online (trends, audio, cultural moments) and identify smart, timely stand-out ways for Magic Spoon to join in on the conversation
Manage the social content calendar, including recommending content pillars and cadence, aiming to accelerate the reach and engagement on Instagram and TikTok
Ideate and execute brand collabs and giveaways, based on pillars and key moments
Source, brief, and manage select external creators to product content
Launch and manage a weekly brainstorm with marketing team members to ideate, pitch and develop new content ideas
Manage monthly social reporting, specifically around content performance insights
Community Management
partner with CX team to infuse brand tone of voice in guidelines, as well as engage with brand content comments and DMs in a way that is on brand, positive, and timely
Partner with TOF lead to identify influencer collabs

2-5 years of experience with a proven track record of growing a brand’s presence and engagement on Instagram and TikTok
Must be comfortable with UGC including filming, editing and being on camera
Demonstrated experience working with video editing platforms such as CapCut, InShot, Adobe Premiere Pro
Up to date with social media trends and what’s working and trending on TikTok and Instagram
Proven ability to be a creative and innovative thinker including excellence in concepting & copywriting
A love of all things fitness, healthy eating, and knowledge about key creators and brands in the better for you space

Social Media Content Producer

About this role