Source and Vet Influencers: Conduct research to identify, vet, and prioritize influencers aligned with our brand values and the parenting space.
Outreach and Communication: Manage all influencer communications—from initial outreach to long-term relationship building, ensuring a personal and welcoming touch.
Community Engagement: Stay updated on celebrity and influencer life events (e.g., pregnancies, births, milestones) to connect with them authentically and welcome them to the Lovevery community.
Database Management: Maintain an organized internal database of influencer relationships and provide regular updates.
Affiliate Program Management: Develop and manage influencer affiliate programs, with experience using tools such as Grin.
Content Negotiations: Secure creators for organic and paid social channels, negotiating deals for content creation and whitelisting.
Performance Tracking: Monitor influencer activity, track key KPIs, and source/tag UGC for use across Lovevery’s platforms.
Analytics and Reporting: Create and present analytical reports on social media activity, influencer performance, and ROI.

3–4 years in marketing for a childhood, lifestyle, or fashion brand is a must.
Bachelor’s Degree required.
Native-level proficiency in British English or fluency in British English is preferred.
Passion for parenthood and early childhood development; deep empathy for parents and understanding of the parenting community on social media.
Natural proficiency in social media with an intuitive sense for trends, celebrities, and influencers.
Experience working with European and UK-based influencers, with an established network of contacts in these markets.
Proven experience with influencer affiliate programs and tools like Grin.
Knowledge of paid social tactics such as boosting and whitelisting content.
Background in influencer seeding programs.
Exceptional organizational and project management skills, with a keen attention to detail.
Customer-facing experience and strong relationship management abilities.
In-depth understanding of social analytics, listening tools, and marketing platforms.
Creative and resourceful “hustler” mentality; able to connect authentically through DMs and other channels.

Senior Influencer Marketing Specialist

Key skills